Posted on Friday 22 August 2008
From Kaiser Daily HIV/AIDS report:
The BBC World Service Trust has produced a cellular phone ringtone in India that says “condom, condom” to promote safer sex and curb the spread of HIV in the country, AFP/Google.com reports (AFP/Google.com, 8/19). The ringtone features a professional singer repeating the word “condom” more than 50 times — a “playful approach” that some advocates hope will “spark discussion and make condoms more socially acceptable,” according to the AP/Google.com (Dolnick, AP/Google.com, 8/19). Campaign organizers also hope that the ringtone will become popular among youth in the country (AFP/Google.com, 8/19). The initiative is supported by the National AIDS Control Organisation and funded by the Bill & Melinda Gates Foundation.
I tried to listen to the ringtone on condomcondom.org but it wasn’t working. Reminded me of the Pink Floyd song Young Lust from the Wall:
“Hello?”
“This is united states calling, are we reaching…”
“See he keeps hanging up, and it’s a man answering.”
Anyway I hope they get it fixed since it seems like a pretty good idea.
Original post by David E. Williams of the Health business blog
Tags: Aids Control, Aids Report, Bbc World, Bbc World Service, Bbc World Service Trust, Campaign Organizers, Cellular Phone, Condom, Dolnick, Google, Health Business, Hiv Aids, Melinda Gates Foundation, National Aids Control Organisation, Pink Floyd Song, Playful Approach, Professional Singer, Ringtone, Safer Sex, Young Lust
