Posted on Friday 14 November 2008
Health insurer Humana hired some creative types to do a cutesy series of informational videos to post on YouTube and then to promote the videos to bloggers and presumably other media. Health Policy and Communications Blog author Michael D. Miller MD doesn’t like what he sees. I had a look at the videos myself and tend to agree with his conclusions.
The first video: Why is Healthcare So Expensive? has significant shortcomings. Bizzarely, Humana singles out prescription drugs as the biggest, fastest growing problem in health care spending, while not even mentioning medical imaging explicitly.
The second video: How Does Insurance Work? really bothered Michael:
Unfortunately, what it presents is an idealized version of social insurance. As I expressed to the other people who received today’s email, “the video simplistically describes completely community rated insurance without any underwriting. While this might have been somewhat effective in undermining the McCain campaign’s individual market proposal, it doesn’t reflect the reality of private health insurance in the US – and I don’t think Humana is an exception.”
So what is going on here? I can only conclude that this is Humana’s attempt at some type of grassroots educational or propoganda campaign to convince people that the health insurance/managed care industry is all roses, and the problems in the healthcare system are elsewhere. I don’t think they’ve achieved this.
It’s a fairly strange use of money. I don’t really know what the point is.
Original post by David E. Williams of the Health business blog
Tags: Author Michael, Creative Types, Health Business, Health Care Spending, Health Insurance, Health Insurer, Health Policy, Healthcare System, Humana Health, Individual Market, Insurance Work, Mccain Campaign, Medical Imaging, Michael D Miller, Miller Md, Prescription Drugs, Private Health Insurance, Social Insurance, Videos Health, Youtube Videos
